And to summarize the previous year, several glad several sorrow. At the beginning of the personage inside course of study are promising in 2014 LED industry situation, say 2014 is the outbreak of the LED lighting. A year later, the result?

Years ago due to the various countries government actively promoting energy conservation and emissions reduction, banned incandescent lamp, advocates the use of LED lighting products; Export orders increased, especially India country especially the energy shortage. All the signs seem to show that the outbreak of the LED industry has entered a rapid development period.

Industry was a piece of laughter broke out, ready for market in just a few months, due to the weaker situation of the domestic economy as a whole, upstream of the real estate industry growth is slowing and the reducing of the project, the domestic monetary policy tightening, loans difficult, and so on, even promising export trade, also continued to decline due to Europe without recovery. Various unfavorable factors swept in the "expansion" of the LED lighting industry, lighting market relatively cold and cheerless.

How to layout in 2015 LED lighting industry?

Facing changeable LED market, some companies caught off guard, failed, like chicken light company, began to run road, began failures; Some enterprises from raise the competitive power of their own, in order to gain a competitive advantage, and m&a integration, mergers and reorganization, the honest science and technology on the acquisition date, optoelectronic, yoga on the acquisition of shares by lighting, tongfang co full occupancy is bright and beautiful, and so on, throughout the year of mergers and acquisitions with more than 30 cases, involving, middle and downstream industry chain.

Leds, small and medium enterprises can neither to brand promotion and channel layout, also cannot get all the bad loans, market, how to do?

The author in LED enterprise centralized trading center, shenzhen huaqiang LED randomly interviewed some enterprise, some views to leds, small and medium enterprises.

Pragmatism is the absolute principle

Lighting market this year with trepidation, follow suit, rush, cause a lot of LED enterprises into crisis, some large enterprises go detour still have a chance to correct on the right track, and small and medium-sized enterprises generally unable to pay for mistakes. So steadfast do products well first, do business well, doing performance, not the risk of not radical. Second, attaches great importance to the benign circulation of funds, it is best to cash transactions, to avoid each other, many "fail", "run" beat our nervous all the time.

Multi-channel layout

Enterprise to be successful, must attach importance to the expansion of channels, physical channels, agent channels, direct sales channel, and electrical business channels, multi-channel layout. In huaqiang trading center business for many years LED by lee gave his survival: characteristics of the LED products determine the physical channel is one of the most important sales channels, huaqiang LED trading center because of its superior address location and professionalism, especially as the window of foreign trade export, we define the physical channel construction as the starting point, can play a role in point with surface, through the accumulation of these years, we have been in Europe and America, southeast Asia, Russia, etc., and many cities in domestic development partners. And there contains four or five hundreds of LED industry, as well as exchange of needed goods, listed immediately able to roll out new products. In addition, electricity carrier channel is emerging sales, global sources, alibaba, day channel such as the cat is adopted by many lighting enterprise, we also cooperate with LED network media and so on, in terms of cross-border electricity business and brand promotion, have made a good attempt. "It's all about O2O, we are the real O2O, offline, online sales, a platform to realize", talked about the recent popular online online O2O mode, lee said.

Quick circulation products

Both channels construction and brand promotion, the ultimate goal is to sell products to go out. The author during the visit, coincided with huaqiang LED trading center in "LED products trade fair" activities, product promotion enterprise vigorously, even a clearance product, vigorously to promote market, buyers get affordable, happy. Promotions, discounts, clearance, the product sold, money back, to realize the value.

Despite the market change, fully exert their own advantages, pragmatic management, product positioning, exp, seize market opportunities, through various channels to try and make the appropriate marketing strategy, is the small and medium-sized LED enterprises should to think and research the way of existence.