After more than 30 years development, the ancient town developed into "the lighting capital of China", and formed by ancient town as the center, around the surrounding area of the annual output value of billions of lighting industry cluster, its products are exported to Hong Kong, Macao and Taiwan regions, southeast Asia, Japan, the United States and Europe, etc. More than 130 countries and regions. Ancient town is now from the "lights are China," to "lights are the world", as an important market of lamps and lanterns of the world and the Middle East market, no doubt to guzhen lighting layout has important strategic significance in the world, including dubai as the emphasis of radiation in the Middle East market is Paramount. To this, the lights are China, DiaoYanTuan to visit dubai market for lighting lighting products break into dubai ancient town, even the whole China market to do in-depth research.

Dubai early in the 1970 s, except for the export of oil and engaged in some simple traditional handicraft industry, almost no industry. Due to a single rely on oil is difficult to have a long-term development, development of real estate industry in dubai started in 1998, with excellent geographical location and the norms, efficient, transparent, soft environment, and to rely on large-scale high-end real estate development and infrastructure construction as the leading pattern of economic development, drive the dubai finance, tourism, legal advice, the rapid rise of the hospitality industry and other related services.

As house prices rising gradually, more and more real estate demanders enters the market, since 2004 to build logistics Middle East dubai, leisure and financial hub as the goal, to promote the construction of the $300 billion project. In March 2006, the emirate "property law" promulgated, allowing foreigners to buy in dubai permanent property rights of property or property right of property in 99, with the united Arab emirates (uae) permanent residence visa. The 2008 financial crisis brings a certain impact to dubai property, after the economic crisis, with the real estate recovery, and low taxes of dubai and the other preferential investment policies, the real estate market demand, the whole building materials industry to take off.

Today, dubai is the united Arab emirates (hereinafter referred to as "the united Arab emirates") the most prosperous city, covers an area of 3980 square kilometers, accounting for about 5% of the national land area. A population of 2.262 million people, accounting for 41.9% of the country's population, is the most populous emirate. In addition, also ranked first in the united Arab emirates, dubai's economic power concentrated in dubai, united Arab emirates (uae) about 70% of non-oil trade so traditionally known as the "trade" in the united Arab emirates dubai, its market radiation throughout the Middle East and African markets.

Since the outbreak of the financial crisis in 2008, the dubai market sales patterns change greatly. Before the crisis, the dubai market is a "wholesale entrepot trade as the leading factor, zero pin is secondary" survival mode. In recent years, in addition to the affected by the financial crisis, there are several countries in the Middle East economic paralysis caused by the war, the influence of Iran sanctions, and so on questions, make dubai transit industry slump. Nonetheless, "wholesale entrepot trade, retail as a secondary" this model still has not been changed.

Lamps and lanterns industry, too, about 90% before 2008 to surrounding countries and African countries, products are exported to the Middle East retail accounts for only about 10%, and now the lamps and lanterns wholesale accounted for about 75%, while retail projects accounted for about 25%, the whole market of lamps and lanterns to present a market from low to high evolution feature of the low-end market. This kind of circumstance can be understood as, formerly entrepot trade to some relatively poor and backward country to give priority to, is now the rise of the local market, consumers will also pay attention to brand, quality, etc., slowly and gradually began to accept the high price, in addition to the reason, war, economic sanctions, etc to dubai to focus on domestic market, an important reason is that many Chinese businessmen to Africa or the Middle East countries surrounding development directly to the end market.

Ago dubai market of lamps and lanterns must bazaar shop street, just focus on the wood, liuzhou, now, mushu bazaar, sharjah street, building materials, a lot of markets such as kidman have lighting stores, mainly in the old market (mushu bazaar) and liuzhou, give priority to, is the main wholesale transit on the old market, is the main retail, project on high. Among them, the shop is relatively less, the old market area in 30 to 50 square meters, the rent is about 1300-1500 yuan/square meters/month (RMB), and the number of stores in liuzhou, is comparatively much, area of about 20 to 2000 square meters. Because liuzhou, is a comprehensive shopping malls, so affected by location, location relatively bad about 1000 yuan/square meters/month, position relatively good about 1500-2000 yuan/square meters/month. , of course, shop area is larger, the rent will be relatively low, but more than 500 square meters of shops, rents are not less than 500 yuan/square meters/month.

Affected by the war in the neighboring countries, outbreaks of ebola virus in Africa, compared to last year, dubai market of lamps and lanterns this year the overall sales situation is not optimistic, but in the second half of this year is expected to dubai the overall sales of the market will rise.

At present, China as the main product of dubai market of lamps and lanterns, use four words describe "cheap", in recent years, China's exports to the united Arab emirates dubai the lamps and lanterns of LED lighting products at a high speed growth, in particular, last year the growth rate is as high as 60%, the total exports about $180 million, ranking China lighting lamps and lanterns of global export ranking 13th, however, relative to some European countries brand, the quality of Chinese products is not too promising.

In recent years, the LED products in dubai sales grow, energy saving, long life and other characteristics of LED products widely sought after. A single product (18 w plate lamp) month sales volume can reach more than 500000, with the development of LED, the monthly sales volume will increase. In commercial lighting plate, come in earlier leishi, op, and so on big brand, but the power of these big brand founded in relatively is not big enough to not play a greater efforts to expand the market.

It is worth noting that the guzhen lighting products occupy about 90% of the whole dubai lighting market, a few from India, Sri Lanka, Nepal and other small workshops, as well as some high-end brands from Europe. Ancient town now most of the products is given priority to with the mid-range into dubai market, while high-end is relatively small. Dubai market of lamps and lanterns is the ancient town of purchasing, local sales model, so most of the procurement chamber of commerce according to the demand of the market to purchase the corresponding products, but as a result of the local market has "made in China" position in the mid-range, so buyers will purchase some prices are relatively low, the general quality products to sell.

Personal feel guzhen lighting opportunity point lies in how to put the brand promotion to dubai, for example, if we can build a lamp is times square in dubai or star alliance, the ancient town of famous brands are attracted to dubai, and sets up the branch in the radiation range is around 56 countries in the Middle East, and Africa market. This not only can improve the influence of guzhen lighting in the international, at the same time promote "lights are China," to "the lights of the world". Let the "made in China" is no longer limited to mid-range level, let the people here also know that "made in China" is also a good thing.

Dubai market will once again usher in "outbreak" dubai market attention

Through town boasting, the exhibition in guangzhou, Hong Kong lighting fair and exhibition, many business owners found that from the Middle East customers purchase quantity many, many people gradually said expressed a keen interest in the Middle East market, have been rolled up his sleeves, fresh intended to break into the Middle East market, and dubai as the center of the radiation in the Middle East and African markets, its market position is top priority.

Dubai as Europe, Africa and Asia, India, Pakistan and other places of economic transport transshipment hub, is a country mainly entrepot trade, known as the "trade city" the laudatory name, the radiation to the market around 56 countries and African markets such as billions of population, huge market potential.

Real estate is developing rapidly in recent years, dubai's surrounding countries, especially in Saudi Arabia, the construction project has been more than dubai, building materials products demand is huge, and Saudi Arabia have purchase building materials a large part of lamps and lanterns to dubai, Saudi people interested in looking for cheap and fine products, often come back to dubai in sanqiaohotel building materials market, mushu bazaar sharjah, etc.

Each year countless times at the same time, the dubai international large-scale exhibitions and expositions, investment promotion and capital introduction, etc., with an annual one in the Middle East (dubai) international lighting lamps and lanterns exhibition (LightMiddleEast) is one of the most famous brand exhibition in Frankfurt exhibition company, one of its growing influence. In addition, dubai has to undertake the world expo 2020, believe in the near future in dubai will once again.

Awareness as the international buyers for Chinese products more and more high, the Chinese exhibitors also gradually improve the popularity of the products, among them, especially very popular LED, indoor decorative lighting products. For friends who are interested in dubai market, the most important thing is positioning, if thought that dubai is a low-end market, with a very poor quality products come in we will be able to make money, you are wrong, only do their brands can be in an impregnable position.

Second, should not be impulsive, don't listen to, some people say that dubai market sales a year had never, even hundreds of millions of these words is the brain fever, should to suit their own reality, to dubai to experience a first side of the climate and environment can adapt to, and is to inspect the market, more see if their products in the local market is prospect.

In addition, if not personally come and run itself, suggest or find a reliable cooperation operator, because this way, after all, and China is not the same country, Chinese law is not applicable.

Every entrepreneur has their own story, as a native of ancient town came to dubai business operating lamps and lanterns, the different business process for Eastman (dubai) for the high-quality goods building materials center general manager jun-hua su is deep-rooted. After the economic crisis, with the recovery of the real estate, building materials product demand is increasing, lamp act the role ofing, dubai lighting industry in high speed development stage. 2010 a accidental chance jun-hua su met a Chinese in dubai mall is developed and to the ancient town of China merchants, the past study found that the dubai government launched a series of preferential policies to lower barriers to entry, in addition to the 5% import and export tax and other tax all have no, relatively stable political situation, and the united Arab emirates (uae) so I came to the idea of entrepreneurship in dubai. The mall is located in the united Arab emirates (uae), another emirate aquino, about 40 kilometers from dubai, the rent is relatively high. Jun-hua su come on bill, a 20 square meters of shops rent plus business license costs about 50000 yuan a year, the warehouse 250 square meters of about 85000, the early investment of about 200000 yuan. Jun-hua su a grind, and so began selling lamps and lanterns. When sales of lamps and lanterns is a european-style lamp is given priority to, retail price is about 1.5 times that of the cost, profit is not high, the first three months of sales are optimistic, have a bit profit, will not lose. However, this is to maintain less than half a year, not because of the mall and the location is remote, sales of products is not very rich, people are less and less, business is worse and worse. Jun-hua su recalled: "one day my father encourage call 'son, if the business is not good, the loss of hundreds of thousands of come on, come back...' when I heard the words I am very want to cry, also want to tell my dad, I want to go home. But in the end, I still didn't say, I am confident that I can insist on down to success, so I just think of some way to change the status quo......" First of all, he just come here to develop, a stranger, no friends, language (basically don't understand English early on). Second, the mall location is partial and the area is small, so he decided to go to dubai - liuzhou, to find a good market store, but it is very difficult to find, doesn't even have sublet shops. Therefore, jun-hua su in liuzhou, stay for a week, just find three to rental stores, including one just posted for lease advertising was bumped into him, and peel the paper followed by the owner immediately said "this shop I want!" At that time, an annual rent of 520000 RMB 50 square meters, began to slowly to do this business. Now in addition to do retail, wholesale and sale of LED lighting products. Now also in decorating a about 400 square meters of high-end decorative lighting, for retail and engineering guests watch. Market prospects for development, in addition, certain dubai jun-hua su also and local building materials industry, leading enterprises (Eastman building materials group) joint venture to develop high-end products building materials exhibition hall and and set up a Eastman real estate development company. At present, the first real estate project has been in the final examination and approval, is expected to start after 2 months. As a Chinese, is also a lights are ancient town, we see China from jun-hua su personal struggle in the foreign land, more see lights are ancient people that the constant pursuit of the light, believe in guzhen lighting will carry forward, made in China will go further longer.